Branding & Marketing Officer

Phnom Penh, Cambodia

Job Type:

Full Time

Industry Type:

Banking/Finance

Salary:

Depends on experience

About the Role

  • Conduct market research to find answers about consumer requirements, habits and trends

  • Brainstorm and develop ideas for creative branding and marketing campaign

  • Assist in marketing activities by demonstrating expertise in various areas such as: content development and optimization, advertising, events planning etc.

  • Work with external vendors to execute promotional events and campaigns

  • Collaborate with various departments within the bank to coordinate brand awareness and marketing efforts

  • Ensure brand consistency across the bank’s channels

  • Contribute into development of differentiation strategy for the bank

  • Assist in analyzing marketing data: campaign results, conversion rates, traffic etc., to help shape future marketing strategies

  • Undertake individual tasks of branding and marketing plan if assigned

  • Other brand and marketing duties assigned by a line manager

Requirements

  • University degree in marketing, advertisement, communication or equivalent professional qualifications

  • Proven experience of marketing or branding specialist or similar role

  • Thorough understanding of marketing elements, both traditional and digital marketing, and market research methods

  • Demonstrate experience in marketing data analytics and tools

  • Commercial awareness partnered with a creative mind

  • Good understanding of Cambodian banking industry

  • Proficiency in Microsoft suite, possess presentation skills

  • Knowledge of Adobe Creative Suite & CRM would be an advantage

  • Well-organized and detail oriented

  • Excellent command of Khmer and English, both communication and writing

  • Portfolio of brand-building projects is a plus

About the Company